STEVENS POINT - An important part of successful fishing can be finding the right bait.
Because of that, fishing shops in the Northwoods go through a lot of bait
"It's a lot of work, it keeps you busy 7 days a week but I enjoy doing it, I like to keep doing it and keep a lot of customers happy," said Co-Owner of Cyran's Live Bait Shop Rob Cyran.
Shops all the way up in Presque Isle, Mercer, Minocqua, and Manitowish Waters get bait from Cyrans Live Bait in Stevens Point. The Cyran family business goes all the way back four generations. Back then it took a bit longer to make it up north.