RHINELANDER - You might need to start thinking about Valentine's Day soon. One business in Rhinelander has been preparing for the big day for several months. Managers at Forth Floral have been growing flowers for the holiday since fall. Even with the lead time, owners say there are still marketing challenges with the holiday.
Their income from Valentine's Day helps keep the shop staffed during the winter. Part of the money goes to supporting the greenhouse heating bill. It's their biggest overhead cost.
"It's a really tough one because it's concentrated into just a day or two, maybe three days if we can stretch it out and someone wants delivery early," explained co-owner Ruth Hempel. "It's probably the busiest day of the year."
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