MERRILL - You might not think of Merrill when it comes to hair products, but a salon in the town sells more of a brand than any competing salon in the U.S., according to Cost Cutters Family Hair Salon Vice President/Co-Owner Thomas Christensen.
Stylists at Cost Cutters in Merrill can take credit for selling so much of the Piranha X brand. The company uses stylists and marketing to target young men.
"You got to speak their language, and so we really want to do that make sure that is important," Piranha X CEO Michael Vincent said. "And we want to do it with credibility so we are just not posing, we're actually really a part of that lifestyle."
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