LAND O' LAKES - Staring at snow for months on end can start to wear on your psyche. Add a trip to the dentist and it can make even the heartiest Northwoodser shutter. But Painless Pete Schindelholz of Land O' Lakes wants to change that.
"It started from all of us wanting to get away this time of year that couldn't... instead we thought, 'Well, let's make believe,'" Schindelholz said.
Full Story: WJFW
Add new comment