Business owners prepare for blaze orange shopping, expect boost in sales

RHINELANDER - Deer hunting season will start soon. However, before hunters head out to the forest, many of them will go shopping.

Local stores have been stocking up on blaze orange clothing and other hunting supplies. The Friday before the hunting season opener has become a very popular shopping day.

Some sports stores spend almost a year preparing for the shopping rush.

Full story: WJFW

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